Colorwise is a mid-sized commercial printing company based in Alpharetta, GA that uses offset presses to print items like large brochures, business cards, menus…you name it. In the fall of 2009, Colorwise began branching out into digital, on-demand printing. They wanted to provide a quick and easy way for their customers printing shorter run books and brochures to get pricing and place orders.
LBM was asked to build a workflow system that would allow Colorwise to automate much of their on-demand printing without sacrificing all of their friendly customer service interaction. We worked with the Colorwise team and finalized the workflow that a customer would take to get started on their order with a majority of the work based around the quote-generation system.
Now a user can go to bestbookprinting.com, fill out a quick form, and immediately get pricing on the short-run book or brochure. A PDF quote is generated on the fly and emailed to the user as well as saving a copy for Colorwise to reference in an administration system which they can use to contact the customer.