OurCard is a small local startup in Buford, GA that partners directly with local businesses to offer visitors special offers. Customers present their free OurCard Card and receive a free appetizer, discounts on their auto service, or any promotion to help generate business.
Our biggest challenge was to provide an automated way for OurCard to allow users to opt-in to their region’s email newsletter and receive weekly deals. The managers of OurCard had very little web knowledge and didn’t want to hire a full-time HTML developer. What we did was utilize the API at MailChimp to automatically register users for their region when they opted-in as well as dynamically generate the newsletters from our administrative backend. All the OurCard owners had to do was provide the copy for the newsletter, and it would be generated automatically.