- Work
- Automotive
When the paper ran out, the Red Barn went digital.
Oakwood Arrow Auto Auction has traded vehicles in Oakwood, Georgia for 45 years. For roughly 15 of them, Logicbomb Media has been its technology partner — replacing a paper-bound operation with Arrow OS, a custom auction operating system that now runs the entire sale day.
The day the paper ran out.
Oakwood Arrow Auto Auction is one of the Southeast's longest-running independent wholesale auto auctions — a dealer-only operation that has been trading vehicles for 45 years. From a 15-plus-acre facility with capacity for over 1,000 vehicles, it runs weekly Thursday-night sales averaging more than 450 new-car trade-ins, serving dealers across North Georgia, the Carolinas, Alabama, and metro Atlanta.
The work began with a problem most software vendors never see. Oakwood Arrow's operation ran on decades-old paper-trail systems, and the breaking point came when they could no longer reliably source paper for the specialized dot-matrix printers the whole process depended on. The question wasn't how to optimize a workflow — it was how to keep the auction running at all.
Arrow OS is built on Nuxt and Laravel, and it isn't a one-time build: we've designed, expanded, and modernized it continuously over the life of the partnership. The platform has grown alongside the business — replacing brittle manual workflows with a single connected system, purpose-built for how a high-volume dealer auction actually runs on sale day.
One backbone for sale day.
Today, Arrow OS digitizes the entire auction lifecycle: paperless dealer signup, digital lot check-in, digital badge scanning, and a live dealer run list — all tied to digital signage throughout the facility that shows which vehicle is currently crossing the block in each lane, plus mobile tracking for vehicles moving to and from the auction.
The platform integrates with Oakwood Arrow's run-list and inventory systems, dealer background checks, their accounting system, and AutoCheck vehicle-history data — consolidating what were once separate, paper-bound steps into one operational backbone.
Extending the system to the brand.
The newest phase extends Arrow OS to the public-facing brand: a new website under the identity we created for them, "Aim True. Trade True."
Phase 1 is complete and live. Phase 2 is scheduled to finish in June 2026, carrying the same identity deeper into the auction's public presence.
A standout run for the auction.
The modernization has coincided with a period of standout performance: Oakwood Arrow was recognized by NextGear Capital, a Cox Automotive company, as its Largest Year-over-Year Growth Independent Auction for 2025 — a distinction earned during the same window in which LBM was actively modernizing its core systems.
The auction is also notable for its all-women operations team and a reputation for southern-hospitality customer service that keeps dealers coming back week after week.
Fifteen-year partnerships start with one conversation.
Fifteen-year partnerships start with one conversation.