How does white-label web development actually work?

You sell and manage the project; the partner builds it under your name. The partner signs an NDA, works in your repo and your project tool, joins client calls as part of your team when you ask, and hands everything over at launch. Your client sees one agency from start to finish.

Send a briefBack to the agencies guide

The engagement, start to finish

  1. NDA and non-solicit

    Signed before you share the client's name.

  2. Scoping with you, not the client

    You bring the brief and designs. The partner returns an approach, timeline and price you can mark up.

  3. Kickoff

    Setup in your accounts

    Repo, staging domain, hosting and credentials live with you or your client from day one.

  4. Build inside your process

    The partner works your sprint cadence and posts in your project tool and channels.

  5. Review

    Client meetings, your way

    The partner joins only when you invite them, under your agency's name.

  6. Launch

    QA and launch

    You approve what ships. The partner deploys.

  7. Aftercare

    A support window after launch, then a retainer or a clean hand-back.

What makes it work or fail

A single point of contact on each side.

Clear ownership of every account.

A partner whose designers and engineers build what your designers drew, not their own version of it.

Our current agency terms

15 years as the development team behind one agency partner, and 8+ agencies served.

  1. 1Point of contact, from kickoff to launch
  2. 0LBM logos on your deliverables
  3. 30Days on call after launch
  4. NDAOn every engagement

When this model struggles

The brief changes weekly and nobody owns scope on the agency side.

The client insists on talking to "the developers" directly every day.

The agency has no staging or repo practice of its own yet.

We can set it up, but say so up front.

Related questions

Should I hire internal developers or partner with a third party?

Hire when development is steady and part of what you sell. Partner when the work comes in spikes.

Should I tell my client I'm using a partner?

You don't have to, but never hide it if they ask.

Can a development partner handle SEO and AI visibility under my brand?

Yes. The technical half is engineering: keep the strategy and reporting, and let the partner fix what's under the hood.

How do I price white-label work and keep my margin?

Price on the value of the outcome, not on your partner's invoice.

How do agencies outsource development without losing control of the client?

Back to the agencies guide.

Have a project in the pipeline? Send the brief.

We'll return an approach, a timeline and a price within two business days, NDA first.

Emailhello@lbm.co
ResponseTwo business days
NDAFirst